If you have a lot of unengaged subscribers, your open rates will be lower.How does good list hygiene help your deliverability? Good email hygiene means regularly cleaning out inactive email subscribers. Learn more about Spam Check in this article. It doesn’t know anything about the reputation of your domain or the makeup of your list. Plus, Spam Check only scans the content of your message. Our Spam Check tool scans the content of your message and gives you a list of issues that triggered at least one rule for “spamminess.”īecause email content can be nuanced - especially when it comes to spam words - Spam Check won’t stop you from sending your email. Spam checkers scan your email content to check for… well… spamminess.ĪctiveCampaign runs a Spam Check on every campaign and automation email you create. Here are more strategies for improving email deliverability and making it into your subscribers’ inboxes. Avoid spam words that make exaggerated claims and promisesĪvoid spam words that create unnecessary urgency and pressureĪvoid spam words that look like shady, spammy, or unethical behaviorĪvoid spam words that are jargon or legalese (and everything else)Ħ deliverability tips to stay out of the spam folder With all of the above in mind, here’s the list of spam words. Sign Up 188 spam words and phrases to avoid in your email marketing Get 14 days of the best marketing automation platform – totally free (no credit card, no obligation. Use one or two of the words and phrases in context.Use all caps, bright red font, and lots of exclamation points.Stuff a ton of spam keywords into your email.They won’t automatically send you to spam for saying “limited time” or “get started now” - if you’re using those words responsibly. Spam filters have become more advanced in recent years.
(Or until Gmail automatically deletes them after 30 days.)Īn important note before we share the list of words: Context matters. Now they’re left to languish in my spam folder for eternity.
Gmail’s spam filter caught all of these promotional emails. You’ll often find these words in emails that people mark as spam.Īs the saying goes, “if it sounds too good to be true, it probably is.” Spam filters catch suspicious words and phrases associated with: Spam trigger words are keywords or phrases that email providers see as red flags. 6 deliverability tips to stay out of the spam folder.In this article, we’re focusing on that first one: the use of certain words and phrases, aka spam trigger words. Nearly one in five emails gets caught by a spam filter and sent to the spam folder.
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